About the time we were still picking potatoes by hand and you wanted to talk to a farmer during harvest, you called the house and someone drove out to the fields...or the potato house... or just waited until the end of the day to call. Now, we're just as likely to call, email, or send a text message. And more than likely, the farmer will see the message long before he or she is done the day's work.
Technology and innovation have changed the way we plant, cultivate, and harvest potatoes. And technology and innovation have changed the way we communicate. Smart phones, social media, YouTube videos provide innovative ways for people to communicate with one another.
While every technological development spurs industry and company growth, consumers grow right along with it. Every step of the way, the consumer has become more knowledgeable, more savvy, and harder to market to through traditional means…
2012 Industry Report
In spite of the challenges, concerns, issues and circumstances facing our industry, weather known or unknown this industry will continue. It will continue because those who are involved in it love it....
2009's Potato Research and Studies
We’re adding 2011’s industry reports, research and information! New downloads will be made available here for the 2011 season. Click “Read More” to view available downloads.